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Let’s invest in mobile phone surveys to monitor crises

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A devastating famine has struck parts of East Africa and the Middle East. As the world rushed to prevent the worst from happening, it was a good time to understand how a disaster of such proportions, affecting millions of people, could go unreported for so long.
 
There are many ways in which crises can be identified sooner and relief efforts monitored better. One of these is by calling people in affected areas to get a clear picture of things on the ground. With the amazingly rapid spread of mobile phones, it is possible to get accurate information about major events on an almost real-time basis.